"Wrinkle Cream..."

Anti-wrinkle cream?  Ugh....sooooo many choices.  So, which is the best product?

I hate wrinkles.  For a week I said, "No more smiling."  I lasted 4 minutes.   For a week I said, "No more frowning..."  Then my two year old barfed on my lap.

I've been using the same anti-wrinkle stuff since I was 18, perscriptives Line Preventor. (Cause even at 18, I knew I'd done damage to my skin by stupidly 'baking' in the summer sun)  Then my beloved Perscriptives disappeared.  I still don't understand what happened but they are gone...along with a product I can't remember ever not using.

What do I do?  I need a new anti-something.  I went to the mall to find a new anti-wrinkle thing. 
What? Who? How?

I posed the question to each beauty counter:  "What's your best anti-wrinkle cream?"  For the next hour my face was covered with cream after solution after goop.  Each one came with it's own I'd-die-for-my-product sales pitch. 

All I want to know is....why do they make anti-wrinkle creams that must be applied to your face by deep rubbing, causing more wrinkles than when you started???  Anti-wrinkle cream should be light, fluffy, applied on gently without skin moving in any way. 

I'm on the market....anyone use anything they like?  I'm listening.